項(xiàng)目信息

PROJECT INFORMATION

項(xiàng)目名稱(chēng)：惠州瑪格定制展廳設(shè)計(jì)

Project Name：MACIO

項(xiàng)目地址：廣東省惠州市江北萬(wàn)飾城店

Project Location：Wanhuaicheng, Huizhou city, Guangdong Province

設(shè)計(jì)公司：予美組建筑空間設(shè)計(jì)事務(wù)所

Design Company：YUMEI GROUP ARCHITECTURAL SPACE DESIGN OFFICE

創(chuàng)意總監(jiān)：張志軍

Creative Director：ZHANG ZHI JUN

參與設(shè)計(jì)：黃錦偉  鐘立成  彭景松  李宇婷 黃小玲

Design Development：Huang Jinwei  Zhong Licheng  Peng Jingsong  Li Yuting  lrene

施工單位：鴻坤裝飾

Copywriter：Hongkun decoration

空間攝影：山外視覺(jué)

Photography：Mountains beyond visual

設(shè)計(jì)面積：132㎡

Cover Area：132㎡

設(shè)計(jì)年份：2021

Design Years：2021

心緒于沉

MOOD IN THE SINK

隱喻其向

THE METAPHOR TO

凝固的藝術(shù)

ART OF SOLIDIFICATION

文明的縮影

THE EPITOME OF CIVILIZATION

身體流動(dòng)·能量延續(xù)

BODY FLOW · ENERGY CONTINUITY

項(xiàng)目背景

PROJECT BACKGROUND

MACIO全屋高端家居定制品牌于2004年成立，惠州二店132平體驗(yàn)展廳于2020年11月入駐當(dāng)?shù)刈罡叨思揖咏ú某恰比f(wàn)飾城，展廳設(shè)計(jì)委托于惠州極具創(chuàng)造力及高品質(zhì)出品的予美組建筑設(shè)計(jì)工作室創(chuàng)始人張志軍，以公寓式的空間體驗(yàn)概念進(jìn)行布局，令人耳目一新的全案空間設(shè)計(jì)理念，使MACIO成為了全場(chǎng)家居定制最亮麗的焦點(diǎn)，此案的落地讓MACIO在家居行業(yè)內(nèi)上升了更高的臺(tái)階，同時(shí)也打破了歷年全屋定制墨守成規(guī)傳統(tǒng)展廳的概念，為真正的全屋家居定制作出了一個(gè)好的體驗(yàn)詮釋?zhuān)?

MACIO whole house high-end household custom brand was established in 2004, huizhou two shop in 2020, 132 - experience hall 11, works in the local city - than in the north of the most high-end household act the role of city, commissioned in huizhou creative and high quality product to the set of architectural design studio founder zhang zhijun, in the concept of spatial experience of apartment layout, Refreshing a whole space design concept, the whole household custom make MACIO the focus of the brightest, let the case be born MACIO in household industry rose higher stage, but also broke the whole house custom calendar year rut exhibition hall, the concept of traditional for custom made real whole house home is a good experience interpretation!

項(xiàng)目形成

PROJECT FORM

MACIO這個(gè)項(xiàng)?，品牌負(fù)責(zé)人希望營(yíng)造寧?kù)o、舒適、別致氛圍，區(qū)別于傳統(tǒng)的家居產(chǎn)品展示方式，人與產(chǎn)品產(chǎn)生自主交流的磁場(chǎng)，運(yùn)用由點(diǎn)、線、面不規(guī)則的幾何線條相互交織，散而聚的矛盾構(gòu)成了一個(gè)隱約自由的平面空間，同時(shí)通過(guò)視覺(jué)與體驗(yàn)帶來(lái)商業(yè)引流，這是我們骨子里的動(dòng)機(jī)，為了達(dá)到一個(gè)結(jié)果而不是一個(gè)目的。

MACIO this project, the brand, hope to create a quiet, comfortable, chic atmosphere, head of household products display, which is different from traditional produce independent ac magnetic field, people and products used by the dot, line, face irregular geometrical line are intertwined, and scattered and the contradiction that together form a faint plane space of freedom, and at the same time through visual business experience and drainage, It's the motivation in our bones, to achieve an end rather than an end.

形式必須具有內(nèi)容，且內(nèi)容必須與自然聯(lián)系在一起。透景望月的門(mén)頭設(shè)計(jì)形式，透視著MACIO不同系列產(chǎn)品的感觀體驗(yàn)，展廳設(shè)計(jì)以小見(jiàn)大，不確定性，模糊界限，讓行人產(chǎn)生一定的好奇心進(jìn)入體驗(yàn)館，享受與品牌無(wú)定義間的“曖昧”關(guān)系，貌似也反應(yīng)了當(dāng)下人與人之間的關(guān)系。

Form must have content, and content must be linked to nature. The design form of the door head through the landscape and the moon looks through the sensory experience of different series of MACIO products. The small is the big, the uncertainty is blurred, so that pedestrians can have a certain curiosity to enter the experience museum and enjoy the "ambiguous" relationship with the brand without definition, which seems to reflect the current relationship between people.

凝固的藝術(shù)

ART OF SOLIDIFICATION

去繁就簡(jiǎn)，尋找更多文化符號(hào)屬性營(yíng)造家居一體的體驗(yàn)空間，由美的場(chǎng)域帶來(lái)更多靈性的維度，從而達(dá)到認(rèn)知的自由和開(kāi)放。

Eliminate complexity and simplify, find more cultural symbol attributes to create an experience space integrating home furnishes, and bring more spiritual dimensions from the beauty field, so as to achieve cognitive freedom and openness.